Wednesday, September 30, 2009

Good plan from BMW Malaysia

BMW Malaysia has expanded its BMW Premium Selection programme to Ingress Auto. The BMW Premium Selection is a used car programme that offers features and benefi ts fully backed by a principal manufacturer.

"It has always been in our business plan to expand BMW Premium Selection to our dealership network. Following rapid sales growth despite only being opened last year, Ingress Auto has become the next dealership to offer this programme," said Geoffrey Briscoe, BMW Malaysia managing director.

Vehicles sold under the Premium Selection programme must have an approved and documented vehicle history as part of the criteria, pass a strict 72-point check by factorytrained BMW experts, are technically and visually
refurbished, and are less than fi ve years or have less than 100,000km mileage.

Further premium services such as a 12-month warranty,roadside assistance and individual fi nancing via BMW Credit are included in the programme. Ingress Auto's new BMW Premium Selection showroom will be located in their existing 5-storey building that can display up to 25 cars at one time.

All cars sold under the BMW Premium Selection guarantee are now available to be viewed online via the BMW Malaysia website.

Customers can search the stocks with extensive information such as retail price, mileage, complete car specifi
cations and dealership contact data. The website, which can be viewed from any part of the world, opens up doors to customers outside the designated dealership sales areas.

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