Wednesday, September 30, 2009

Good plan from BMW Malaysia

BMW Malaysia has expanded its BMW Premium Selection programme to Ingress Auto. The BMW Premium Selection is a used car programme that offers features and benefi ts fully backed by a principal manufacturer.

"It has always been in our business plan to expand BMW Premium Selection to our dealership network. Following rapid sales growth despite only being opened last year, Ingress Auto has become the next dealership to offer this programme," said Geoffrey Briscoe, BMW Malaysia managing director.

Vehicles sold under the Premium Selection programme must have an approved and documented vehicle history as part of the criteria, pass a strict 72-point check by factorytrained BMW experts, are technically and visually
refurbished, and are less than fi ve years or have less than 100,000km mileage.

Further premium services such as a 12-month warranty,roadside assistance and individual fi nancing via BMW Credit are included in the programme. Ingress Auto's new BMW Premium Selection showroom will be located in their existing 5-storey building that can display up to 25 cars at one time.

All cars sold under the BMW Premium Selection guarantee are now available to be viewed online via the BMW Malaysia website.

Customers can search the stocks with extensive information such as retail price, mileage, complete car specifi
cations and dealership contact data. The website, which can be viewed from any part of the world, opens up doors to customers outside the designated dealership sales areas.

Listen to the top management view

Industry Leaders On Qualities To Be Successful In Business

KUALA LUMPUR, Sept 30 (Bernama) -- Leadership, vision and inspiring others are important characteristics to be successful in business today, according to industry leaders.

These views was shared by panellists at the Ninth Forbes Global CEO Conference here today during a session on "Leadership: Back from the Brink" which touched on the importance of leadership in businesses.

The session was moderated by Tim Ferguson, executive editor of Forbes and editor of Forbes Asia magazine.

In order to become a successful organisation, Cathay Charity Foundation's chairman Dr Fredrick Chien said it was important to find the right partners or people.

"But no one is perfect. So we have to employ people according to their capabilities. If they are reliable, stick to them. As a leader I am here to serve and help resolve your difficulties," Chien said when asked how to find the right people for an organisation.

YTL Corp Bhd's managing director Tan Sri Francis Yeoh said one needed to master the language of integrity and morality, language of man and language of machine in order to be the right leader.

Yeoh said the language of man as well as integrity and morality was to be a good leader while language of machine was to master the usage of tools and information technology (IT) solutions.

"You must have mastered all the three languages if you want to be a member of YTL Corp," he said.

Yeoh said the language of man as well as integrity and morality was to be a good leader while language of machine was to master the usage of tools and information technology (IT) solutions.

Dr Helmut Panke, former chairman of BMW AG board of management and director of Microsoft, said as a good leader, one needed to work, and be willing to talk and listen to people.

"To be successful in a foreign country, we have to listen and experience what is specific to local people," Panke said.

"For instance, BMW was in Beijing for nine years before we got approval to start manufacturing in China. We set up an office in Beijing to learn about the Chinese," he said.

Thursday, September 17, 2009

Fantastic brand in the world

Task.

BMW Premium Selection - BMW sets new standards for used automobiles. Certification is granted only to the best pre-owned vehicles. Interone Cologne was assigned the task of communicating the special quality of these rigorously checked cars and of positioning BMW Premium Selection as a sub-brand for used BMW vehicles.

Strategy.

The motifs used in print should make the case for the brand BMW Premium Selection in the context of used-vehicle adverts in automotive trade magazines and in full-page adverts in mass-media periodicals and national daily newspapers, while also drawing attention and raising readers’ interest in the offers (stock locator).

Realisation.

Analogies related to the topic "outstanding" or "unique" create an attractive and memorable stage for showcasing the special qualities of vehicles given the BMW Premium Selection seal of approval. Presented within the sober setting of used automobile offers are true eye-catchers and out-of-the-ordinary visuals for used vehicles. The campaign was also adapted for other channels (direct marketing, POS).

Awards.

BMW Advertising Award 2008: Nomination

Interesting about bmw premium selection



BMW Premium Selection - Exclusive used automobiles.

Setting the standard for fast, trouble-free purchase of a Certified Pre-Owned BMW vehicle. BMW Premium Selection offers an exclusive choice of BMW vehicles and first-class service.

Your benefits:
- 12-month warranty
- Exhaustive 75 technical point check
- Approved service and vehicle history
- Test-drive
- Guaranteed trade-in offer
- Finance offer

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